Healthcare Google Ads Case Study

How We Generated 2,840+ Leads for Home Safe Diagnostics

A 4-Year Google Ads Success Story for Home X-Ray Services Across Delhi NCR.

2,840+

Conversions

24,224

Clicks

₹7.91L

Ad Spend Managed

51.76%

Search Impression Share

The Challenge

Home Safe Diagnostics wanted to increase patient enquiries for Home X-Ray and Portable Digital X-Ray services while competing against established healthcare brands across Delhi NCR.

Increase appointment requests
Generate phone enquiries
Dominate high-intent searches
Improve local visibility
Reduce cost per lead

Our Strategy

Keyword Research

Focused on high-intent Home X-Ray searches.

Campaign Segmentation

Separate campaigns for Delhi NCR, Gurgaon, ECG and ABG.

Conversion Optimization

Landing pages, forms and call tracking optimization.

Outperforming Major Healthcare Brands

Domain	Impression Share
Home Safe Diagnostics	51.76%
Antara Senior Care	19.54%
24Med Care	16.28%
1mg	13.51%
Apollo Homecare	<10%

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Business Development

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Home Safe Diagnostics Google Ads Success Story